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Dear Reader, |
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NEWS |
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The AsiaOne Network achieves highest monthly pageviews and unique visitorship
We are pleased to announce that SPH’s websites have been garnering increasing page views and visitorship. Our highest record now stands at 168 million page impressions* with close to 11 million unique visitors* recorded just in March this year, thanks to our avid and loyal online audiences.
*Sources: Marketing-Interactive.com (3rd April 2009)
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CAMPAIGN FEATURES |
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Featuring a New Ad Platform on iPhone – SingTel’s Apple iPhone 3G Promotional Campaign
The Apple iPhone 3G is a beauty of a device that’s perfectly capable of capturing the attention of many out there on its own, already all the rage on the Internet way before its launch in Singapore. However, being the sole distributor, SingTel wanted to ensure that the local tech-savvy audiences were clued in on privileges in store for its customers.
Besides reaching mass audiences with ads on AsiaOne and The Straits Times, another unique marketing tool used was a new ad banner space available on the iPhone through The Straits Times App. Reaching out to the base of users who have it installed, besides a banner ad space that shows up when viewing articles, it is also clickable through to a microsite as well. Currently ongoing and into its last week of campaign run, the banner has been garnering an impressive rate of over 2% in click through.
To find out more about advertising on The Straits Times App on iPhone, contact Anson Tan (9834 9100) or Sam Ong (96525880).
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Health Promotion Board - “Youth AIDS” Campaign
To generate awareness and interest in the issues of HIV and its impact among the youths, HPB came up with a campaign featuring an online contest based on the concept of a sequential story titled “Not So Secret Lives”. Targeting youths who are known to be incredibly Internet-savvy and spends a lot of time online, HPB tapped on SPH’s online youth-focused platforms such as STOMP, omy and RazorTV, to reach out to them. The campaign responses were very positive for the variety of expandable ads ran; the expandable IMU on RazorTV performed exceptionally well as it delivered an astounding click through rate of 3.47%.
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Boncafé – “A Stirring Sensation” Campaign
Known to possess a well-established heritage in the art of coffee roasting and blending, Boncafé wanted to ensure it continued raising brand awareness and exposure to the increasing number of Singapore audience flocking online. A strategic move made amidst hard times for the FMCG sector, it is indeed the time to cash in and ensure they don’t lose out on this growing market share. By consistently running ads across the AsiaOne Network, it will surely reach out to potential coffee aficionados amongst our wide-ranging audience from 18 to 44 years old.
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OTHER UPDATES |
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Omy.sg is now UPGRADED!
A popular website among the bilingual youths, omy.sg has recently fitted in more ad options to the site, offering advertisers a wider selection of positions.
- Now you can embed multiple sponsors’ links on prominent news rotator banners
- Find more opportunities to reach out to the audience - up to 9 positions on the homepage.
From the readers’ perspective, we are rewarding the omy.sg audience with another Web 2.0 personalisation feature. The homepage is now customisable, with “content portlets” capable of being shifted around to suit their own viewing preference.
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CONTACT US |
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SPH Interactive Business Unit - Sales & Marketing Team
For more information or enquiry, please contact our Sales & Marketing Team for:
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