APRIL 2009 |
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Following the revamp and launch of our new SPH logo, now comes our very own rebranding effort for SPH’s wide network of online properties.
Known as “The AsiaOne Network”, this is now the “umbrella” name that brings together 2 key elements in our brand. We chose the name of “AsiaOne” to spearhead our group of portals with its strong and well-established branding, featuring a wide variety of content that is connected to many distinct profiles of audiences in interactive and engaging ways. “Network” comes in as a significant reference to our full suite of over 20 comprehensive online papers and websites that offers an effective way to reach your desired audience.
“Always a Solution”, our 3 key strengths are:
| • | Targeted Reach |
Aim for and connect powerfully with the target segment of your choice. With our individual websites linking you to a focused audience, channel your marketing message effectively to your desired consumer group. Reach the cream of the crop PMEBs on AsiaOne across the various verticals, C-level audiences on The Business Times or incredibly internet-savvy youths on STOMP. |
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| • | Creative Flexiblity |
Propel your marketing message with the creative possibilities that we offer. Tailored to meet your specific marketing objectives, our capabilities enable you to stand out with eye-catching campaigns. Run your campaigns with impactful and unique ad platforms such as Targeted Video Commercial, Expandable Banner Ads, Web-access TV, Location-Based Advertising on mobile etc. |
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| • | Exponential Impact |
Mine opportunities with the wide array of ad options and leverage on our suite of award-winning websites. With our potent combination of expertise, we’re poised to help you create a blast and maximise the impact of your marketing message. |
The result is a combination that aims to achieve creativity with effectiveness to boost your campaigns to receive better responses yielding significant ROI, making The AsiaOne Network “Always a Solution” for your organization.
 Visit The AsiaOne Network |
In fact, read all about AsiaOne Adventure Race, our inaugural “car chase” event that just happened weeks ago on 28 March. It’s a fine example of how we created plenty of brand exposure for our valued sponsors and partners across our wide range of platforms through print, online ads and video-in-demand, together with the event itself.
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