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By Darren Yan

Email is synonymous to the Internet as it gave users the means to connect to each other without minimum effort and cost.  Naturally, this attracted marketing professionals to use this channel to reach their target audience as the cost structure makes it an attractive communication medium, vis-à-vis the traditional channels at the early stages of the Internet. 

   
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  THE ASIAONE NETWORK UPDATES  
 
 

It’s not just SPH websites. Now you can extend your reach to other popular sites with The AsiaOne Ad Network.

More than just SPH websites, The AsiaOne Ad Network is an extension of our efforts to help advertisers reach out to other quality and popular high-traffic sites as well. Now, with ShareInvestor.com and Mudah.my officially part of The AsiaOne Ad Network family, this will certainly help to strengthen the quality and widen the selection of audiences for our trade to consider targeting in future marketing campaigns.

We are constantly working towards recruiting more quality online publishers to be part of this alliance so do watch this space for more updates too.

Read more about ShareInvestor.com
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United International Pictures goes Digital with Star Trek & Unborn Movie Trailers up on STOMP and omy.

Heading beyond television airtime
Many advertisers are now facing the problem of extending the reach of their messages to the youths as a result of cluttered advertising found across the numerous activities they are constantly multi-tasking on. In the case of television, commercials have always been a subject of ‘controversy’ in terms of being an effective branding tool. More often than not, it may be viewed as more of an intrusion to television programmes, rather than a platform that delivers beneficial messages to TV viewers.

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   SPONSORSHIP CAMPAIGN FEATURE  
 
 

Thanks to more avid participating sponsors, omy’s annual Singapore Blog Awards is making an even bigger and grander return for 2009

The Singapore Blog Awards is returning this year with more categories and prizes for bloggers!
Organised by omy.sg, this is the second year running for the annual affair that honours “new-age wordsmiths” who have spent time and energy to contribute informative and innovative blogs to the local blogosphere, and we are really thrilled with more sponsors coming on board this year.

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SPH Interactive Business Unit - Sales & Marketing Team

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