Heading beyond television airtime
Many advertisers are now facing the problem of extending the reach of their messages to the youths as a result of cluttered advertising across the numerous activities they are constantly multi-tasking on. In the case of television, commercials have always been a subject of ‘controversy’ in terms of being an effective branding tool. More often than not, it may be viewed as more of an intrusion to television programmes, rather than a platform that delivers beneficial messages to TV viewers.

With SPH Targeted Video Commercial (TVC), United International Pictures recognised the importance of spreading awareness about their latest movie releases such as Star Trek and Unborn within the online space. Besides reaching out to the increasing youth audience flocking online, SPH TVC is their non-intrusive way of delivering movie trailer commercials on STOMP and omy, with unique skinnings characterised to be eye-catching and hard to miss.

SPH TVC is a great way to give the youth audience the power of choice in controlling the kind of advertising content they would like to view in today’s digital age. Audiences are bound to be much keener on this idea of being able to view commercials online at their own pace, compared to television spots that is possibly just interrupting their favourite show.

View the StarTrek TVC skinning

View the Unborn TVC skinning

Your Say

To find out more about advertising opportunities with SPH TVC, contact Anson Tan (9834 9100) or Sam Ong (96525880).