ISSUE #15: JUNE 2009 |
To educate the PMEBs, especially avid travel fans and promote Sydney as an exciting and ideal travel destination, SIA, Tourism NSW and AsiaOne teamed up to run a six-week long awareness and contest campaign in AsiaOne and AsiaOne Travel.
Despite only using AsiaOne & AsiaOne Travel, the campaign did well to create awareness and publicity, due to its great combination of prime position ads on AsiaOne homepage as well as the news rotator, a known hot spot for attracting PMEB eyeballs who are on the look out for the latest news everyday.
Comprising of three phases, each phase was rolled out with ideal prime ad positions such as the leaderboard, mini rotator, news rotator and banner tiles on the AsiaOne Homepage and AsiaOne Travel, with complementary coverage from the AsiaOne editorial. Offline awareness was generated through print advertisements and editorial coverage were also given in The Straits Times.
Key findings |
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Exceptional performances came from the news rotator on AsiaOne homepage which did exceptionally well with over 8000 clicks - 1% in click through rate - over 7,000 was generated from just four days alone! | |
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The leaderboard on AsiaOne homepage also achieved above average industry standards with over 2,000 clicks over 6 weeks. | |
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The contest garnered over 130 contest entries, requiring participants to cite why they deserved to win and up to 1,300 votes were cast for the winning entry. | |
 View Leaderboard, News Rotator and Mini Rotator |
| View the exclusive Banner Tile on AsiaOne Travel |
| Your Say |
To find out more about advertising opportunities on The AsiaOne Network, contact Anson Tan (9834 9100) or Sam Ong (96525880).
