The AsiaOne Network Highlights

The Asiaone Network Monthly Highlights June 2009

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Dear Reader,

Digital's Outpacing. The Rest Over Next 5 Years

Forecasts from a Pricewaterhouse Coopers report.

Based on a recent PricewaterhouseCoopers report, while the overall advertising business may continue to struggle over the next 5 years, digital technologies will thrive and be ahead of the rest, as it becomes increasingly widespread and embraced for its various platforms for both providers and consumers of content.

Your Say

Asia Pacific Breweries - Tiger Beer. Enjoy Winning the World Over Campaign

By Lisa Ooi
Marketing Manager - The AsiaOne Network

The campaign, planned together with Mindshare, was part of an integrated campaign covering SPH’s multi-media offerings such as print, online, mobile and out-of-home. Online, the campaign featured the use of SPH Targeted Video Commercial (SPH TVC) platform as a launch pad. 2 versions of the video commercial were used - New York and London. Interestingly, no free-to-air television channels were used in this campaign.

THE ASIAONE NETWORK UPDATES & OTHER NEWS

The AsiaOne Network Survey: Share your thoughts and WIN!
We VALUE feedback. And the deadline has been extended! We would be glad to hear from more of you in order to improve The AsiaOne Network Monthly Highlights.


Share with us and you could stand a chance to WIN
•	A 2 Day/1 Night Stay in Berjaya Times Square Hotel & Convention Center, or
•	$50 worth of Pan Pacific Hotel vouchers

Closing Date: 10 July 2009

HAVE YOU HEARD?
OPA & comScore Teamed to Tout Banner Ad Value
You would all have realized by now, that as more platforms and different measurement metrics emerged in a performance-obsessed advertising industry, half the time, the increasingly-maligned display banner is now dangerously lurking in the perils of being de-valued half the time. Concerned, the Online Publisher’s Association and comScore have come together to fight for its cause with the release of a research study “The Silent Click: Building Brands Online”.

CAMPAIGN-IN-FOCUS

SIA & Tourism New South Wales – “Vivid Sydney” Campaign
To educate the PMEBs, especially avid travel fans and promote Sydney as an exciting and ideal travel destination, SIA, Tourism NSW and AsiaOne teamed up to run a six-week long awareness and contest campaign in AsiaOne and AsiaOne Travel.

Despite only using AsiaOne & AsiaOne Travel, the campaign did well to create awareness and publicity, due to its great combination of prime position ads on AsiaOne homepage as well as the news rotator, a known hot spot for attracting PMEB eyeballs who are on the look out for the latest news everyday.

Your Say

CONTACT US

SPH Interactive Business Unit - Sales & Marketing Team

For more information or enquiry, please contact our Sales & Marketing Team for:

Online Advertising - Digital Ad Sales
Interactive Service and Voice & Text Service Provider - Interactive Marketing Services
Advertising on The AsiaOne Network Highlights - Marketing Team

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