ISSUE #16: JULY 2009
   
  FEATURE-in-FOCUS  
 
 
Together with The AsiaOne Network as a media partner, Nissan has recently launched their latest 10 Cents Summer Charity Car Wash drive, a campaign managed and conceptualized by Mindshare, born out of their Invention Service newly launched last year.

Not just a campaign offering good, clean sponge-and-water fun during the 2-day event, but all participants will also stand to win a top prize of trip for two to Tokyo amongst other exciting prizes for their kind contributions to a good cause. All proceeds will go to ST Pocket Money Fund.

The 3-week campaign mainly promotes awareness for the charity cause and at the same time, also doubles as the opportunity for Nissan to draw a crowd at their Bukit Timah and Ubi showrooms for the fun-filled event itself, happening on the 1st and 2nd August. Key highlights are the Charity Car Wash and also, a Charity Dunking Game featuring celebrity omy.sg bloggers like Holly Jean and Naomi Liu.

With The AsiaOne Network as the media partner, an email broadcast was launched, along with eye-catching display banners such as the transitional ad, leaderboard and news rotators have been running on AsiaOne and STOMP since the launch during the 2nd week of July. In fact, we also noticed that due to higher click through rates, the news rotator has seemed to earn itself the top spot as an ad space that many advertisers have included in their recent campaigns with us.

View the microsite
View the leaderboard and news rotator

 To find out more about advertising opportunities on The AsiaOne Network, contact Anson Tan (9834 9100) or Sam Ong (96525880).

 
     
     
     
 
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