The AsiaOne Network Highlights

The Asiaone Network Monthly Highlights July 2009

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Dear Reader,

By Raymond Teoh
Assistant Vice President – The AsiaOne Network

The internet has always been used as a performance platform, mainly cost-per-click (CPC), cost-per-lead (CPL) or cost-per-acquisition (CPA). In the current economic climate, most marketers need to justify their investment and hence, performance based marketing is key. However, we must not forget that to build a long-term business, branding is critical.

Your Say

Tan Chong Motors - Nissan’s Summer Charity Car Wash 2009 Campaign

Together with The AsiaOne Network as a media partner, Nissan has recently launched their latest 10 Cents Summer Charity Car Wash drive, a campaign managed and conceptualized by Mindshare, born out of their Invention Service newly launched last year.

THE ASIAONE NETWORK UPDATES & OTHER NEWS

Mindshare-AsiaOne M-Networking Night: The First of Many More to Come!
17th June was a fabulous evening of fun, food and fizz as Mindshare and AsiaOne came together in collaboration to organize a relaxing and enjoyable evening for their clients to simply mingle around and make merry.

Held on the Rooftop Garden of the Mindshare Office at Beach Road, this was the very first of our collaborative effort. We kept it as cosy and informal as possible, just to make it a pleasant night for everyone to unwind and kick work aside for a good time.

The AsiaOne Network Survey – Results are out! Are you one of the lucky winners?
We would like to thank everyone for their comments and feedback that will certainly come in handy to help us better our communications to you.

And here are the four lucky winners!

A 2 Day / 1 Night Stay in Berjaya Times Square Hotel & Convention Center (KL, Malaysia)

Evelyn Lui - Agi Communications

$50 Pan Pacific Hotel Vouchers

June Yeong - Chuo Senko (S) Pte Ltd
Michelle Zhang - Informatics International
Jacob Yu - Atlas Associates

Your Say

CAMPAIGN-IN-FOCUS

The AsiaOne Network Creative Showcase - Get those creative juices running!
More than just a news and information portal, The AsiaOne Network has been growing in terms of unique visitorship with more than 14 million monthly unique browsers stopping by at least one of our portals among the sea of 20 websites under SPH. All in, we have had up to 255 million page views, our highest record to date!

Now that you have found the platform to reach out to more than half the Internet population* in Singapore, are you racking your brains for that perfect idea to really make the most of our Web 2.0-capable sites?

Stop by our The AsiaOne Network Creative Ad Showcase for a full-fledged display of creative possibilities you can achieve with The AsiaOne Network today.

*Source: Media Index 2008, AC Nielsen

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DIGITAL INSIGHTS


The online video commercial is still hogging the limelight these days; looks like it’s here to stay. For deeper insights, this article gives you a closer glimpse and explains more about significant differences and impacts between the two platforms.

The Difference between a TV Video Ad and Video Ad 2.0
By Darren Yan

The television and newspaper have been the two most widely used mediums by advertisers to maximize the reach of their products and services. Presumably, this reach is a result of the limited broadcast spectrum and newspaper license issued by the government respectively, which allows these media owners to establish distribution channels that reaches individuals in an economic manner.

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CONTACT US

The AsiaOne Network - Sales & Marketing Team

For more information or enquiry, please contact our Sales & Marketing Team for:

Online Advertising - Digital Ad Sales
Interactive Service and Voice & Text Service Provider - Interactive Marketing Services
Advertising on The AsiaOne Network Highlights - Marketing Team

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