Study from the Online Publishers Association shows that premium content sites are the better advertising platforms for advertisers

*Source: IAB Smartbrief, WSJ, The Online Publishers Association
Sites with premium content are winning in ad effectiveness, performing up to 21% better in brand recall, compared to portals like MSN, Yahoo etc. The research study tapped on three years of data that include more than 4,800 marketing campaigns to give you more insights.

Read more

Download the report

Your Say

OCBC – “It’s Our Pleasure” Mobile Banking Awareness Campaign on TVC

An online video commercial featuring a striking TVC skin with access to a simple Q&A contest was all OCBC needed to get the attention of savvy PMEBs to raise the awareness and embrace mobile banking today. In a bid to really maximize exposure, this TVC runs across a number of The AsiaOne Network sites including a series of lifestyle verticals across AsiaOne including SoShiok, Health, Motoring etc and other news sites such as The Business Times, The Straits Times and Zaobao.com too.

View the customized TVC skinning

Your Say

Tripartite Alliance of Fair Employment (TAFEP) – Fair Employment Photo Contest

As a premium and trusted news and content provider in Singapore, The AsiaOne Network is a credible and ideal platform for promoting social causes such as this Fair Employment Practices campaign by TAFEP. Using the concept of a photo contest, TAFEP wanted to raise awareness and increase the adoption of this practice through education, while finding out more about what Singaporeans think about merit-based employment practices.

This 3-month long campaign is currently ongoing with banners mainly running in AsiaOne with focus on the News & Business verticals. Along with an advertorial promoted via the popular News Rotator ad option, the responses have been great thus far.

View the News Rotator, Mini Rotator & Skyscraper

Read the advertorial dedicated to this campaign

View the Photo Contest microsite

Your Say

Omy & Canon - The Combined “Camera & Printer” Promotional Campaign

One of the more frequently-used marketing tools of today is word-of-mouth marketing and with omy’s strong background of blog community members, Canon came on board this joint sponsorship opportunity to ride on exposure via the local blogosphere and omy.sg community to promote the Canon-Selphy printer and Canon IXUS IS 95 camera.

A selection of 6 bloggers was chosen to experience and blog about the new products, where omy also took the opportunity to organize an outing at Jurong Bird Park as the perfect setting for these bloggers, their families and friends to try out the combination of Canon’s latest camera and printer. A voting contest was also held to attract omy.sg readers as well, encouraging them to browse the blogs and vote for their favourite to stand a chance to win the fantastic shoot-and-print combo prize from Canon too.

To find out more about sponsorship opportunities with omy.sg, contact Alvin Lim (6319 2490)

Check out the contest site

Read the winning blog entries

Your Say

Empowering today’s women with AsiaOne DIVA Seminar

Focused on the needs of the modern women today, AsiaOne DIVA is organizing a seminar to empower women with insights on how to grow and enjoy wealth, through developing financial literacy and increasing knowledge on topics touching beauty and health.  

A half-day seminar, we are offering interested advertisers sponsorship packages comprising of event, online and sponsor acknowledgement publicity that worth over $100,000 in value.
If you are seeking a suitable platform to showcase your products and services; to increase and align your branding with the theme of Women’s Wealth & Wellness, contact us to find out more. Minimum investment packages begin at just $5,000!

To find out more about this sponsorship opportunity, contact Lisa Ooi (9680 1884) or
Cindy Seah (9199 1316).

Your Say