Even with the best technology in the world, a successful campaign still needs a brilliant
creative idea.
*Source: Clickz.com

Let’s face it; all of us can have access to the same tools. There’s no stopping what you can or cannot use (besides management, perhaps).

At the IAB Annual Advertising Awards this year, Tourism Queensland & CumminsNitro Brisbane is a fine example of a big winner with their Best Job in the World campaign. It’s true that the campaign incorporated many Web 2.0 and social networking elements, but it was ultimately that spark of a brilliant idea that really started the ball rolling.

This article highlights content as the next X-factor. Content is the foundation of marketing and in relation, optimizing content delivery seems to be the challenges facing marketers. These will become core factors that will differentiate successful campaigns from the lackluster, even when utilizing the same advanced technologies.

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SANYO – Xacti Dual Camera Campaign – Featuring the In-Game Expandable Leaderboard
The one thing that troubles marketers these days is how fleeting the attention span of a visitor can be. Even just click throughs to your ad banner might not equate to a successful responses as campaigns now become even more complex with landing pages that consist of perhaps another 2 levels of navigation before that response button.

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National Environment Agency – Energy Challenge Week Campaign
To promote and spread the awareness of energy efficiency practices via Energy Challenge Week and drive event traffic to the Energy Challenge Fair 2009 at Marina Square, an intensive 3-day campaign was ran on AsiaOne, with focus on Motoring and News and Soshiok.com verticals, plus The Straits Times.  Due to the short span of the campaign duration, attention-grabbing ad options such as the TVC, leaderboard and IMU were executed to maximize exposure and direct users to the microsite.  

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Empowering today’s women with AsiaOne DIVA Seminar

Focused on the needs of the modern women today, AsiaOne DIVA is organizing a seminar to empower women with insights on how to grow and enjoy wealth, through developing financial literacy and increasing knowledge on topics touching beauty and health.  
A half-day seminar, we are offering interested advertisers sponsorship packages comprising of event, online and sponsor acknowledgement publicity that worth over $100,000 in value.
If you are seeking a suitable platform to showcase your products and services; to increase and align your branding with the theme of Women’s Wealth & Wellness, contact us to find out more. Minimum investment packages begin at just $5,000!

To find out more about this sponsorship opportunity, contact Lisa Ooi (9680 1884) or
Cindy Seah (9199 1316).

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