The one thing that troubles marketers these days is how fleeting the attention span of a visitor can be. Even just click throughs to your ad banner might not equate to a successful responses as campaigns now become even more complex with landing pages that consist of perhaps another 2 levels of navigation before that response button.

Running across sites such as AsiaOne, The Straits Times, RazorTV, Stomp & Omy for 6 weeks, Sanyo’s latest campaign to promote their newest Xacti Dual Camera features an in-game Expandable Banner that encompasses all elements in one
– it’s a rich media ad banner that serves as a display ad as well as hosts an interactive game when expanded, complete with a registration form intact.

There’s no need for users to physically navigate to other pages, hence decreasing the chance of losing your audience halfway through engagement.

View Expandable Leaderboard screenshots

National Environment Agency – Energy Challenge Week Campaign

To promote and spread the awareness of energy efficiency practices via Energy Challenge Week and drive event traffic to the Energy Challenge Fair 2009 at Marina Square, an intensive 3-day campaign was ran on AsiaOne, with focus on Motoring and News and Soshiok.com verticals, plus The Straits Times.  Due to the short span of the campaign duration, attention-grabbing ad options such as the TVC, leaderboard and IMU were executed to maximize exposure and direct users to the microsite.  

The TVCs ran on the AsiaOne Homepage and News vertical performed well with 60 to 80 percent of the audience watching the TVC till the end, with the highest clickthrough rate recorded at above 2% on AsiaOne Diva.