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Dear Reader,   IN THE SPOTLIGHT

This week’s Spotlight addresses one of marketers’ common concerns on ad effectiveness when comparing placements on premium content sites vs. portals like MSN, Yahoo etc. Besides that, we also explore aspects of email marketing as a branding tool, arming you with some quick tips and how-to’s on optimization for better performance.

On another note, we really welcome feedback, whether positive or negative. It’s always great to find out what our readers think, so we can better serve your digital reading needs. Click on a “Your Say” button today!

Sincerely,
The AsiaOne Network
Marketing Team

 

Study from The Online Publishers Association shows that premium content sites are the better advertising platforms for advertisers

*Source: IAB Smartbrief, WSJ, The Online Publishers Association

Sites with premium content are winning in ad effectiveness, performing up to 21% better in brand recall, compared to portals like MSN, Yahoo etc. The research study tapped on three years of data that include more than 4,800 marketing campaigns to give you more insights.

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LATEST TRENDS AND UPDATES
Using email marketing to build brand loyalty

A platform that lets you customize and personalize content specific to your target audiences’ preferences, the email is your valuable channel to building brand loyalty. Get some guidelines on how you can make it happen for your brand.

*Source: BtoB Online

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10 quick wins for email marketing
 

Think you know all that needs to be considered for a successful email marketing campaign? Match your checklist against this summary of 10 critical pieces of advice and see if you’re on the right track.

*Source: iMedia Connection

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Optimizing your next email marketing campaign

*37.1% of US marketers do not test their email campaigns, with 33% not knowing how to do so.

Don’t be one of them. Learn more about optimizing your email marketing campaigns through this method known as A/B Split Testing from G-LockEasyMail.com.

*With references from eMarketer.com
*Source: GlockEasyMail.com

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