The AsiaOne Network Weekly Highlights

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Dear Reader,

IN THE SPOTLIGHT

Is there that one major factor above all that draws a consumer to notice and appreciate content or ads?

This week, we spot some interesting articles; one touching on the concept of mining the web for sentient analysis – veering away from demographics by going deeper into the realm of sentiment to understand what makes consumers emotionally tick upon interaction with information. At the same time, other marketers also share their strategies and findings on what they think are the ideals to effectively feed information or ad content to audiences.

Sincerely,
The AsiaOne Network
Marketing Team

Developing New Market Intelligence: Sentiment Analysis - Mining the Web for Feelings, not Facts. (*Source: NYTimes.com)

Mining the Web Are you interested in knowing what your potential consumer feels when he or she sees your ad or reads about your product? An online opinion these days can indeed make or break a product or service.

More than just unique audience or page view figures, scientists are working on nailing down Internet users’ collective consciousness - the possibility to track emotion with hard data from the Internet space.

Your Say

LATEST TRENDS AND UPDATES

Advancing towards Individuated Media - Customised Media on the Massive Scale

The idea of individuated media is a key point explored in this article, critical to both the future of content publishers and advertisers.

When consumers receive only what they want; news and information will be personalized to their needs. For us marketers, we could be looking at greatly improved response rates from an even higher relevancy of ads we will be able to deliver.

*Source: Clickz.com

Your Say

Food for Thought: Dynamic Logic explores the effectiveness of ad size versus placement

This recent report claims that a smaller ad size may be the answer to higher effectiveness in ad performance. However, more than size, it also states that an ad position may be a more critical factor.

I actually say it’s more about ad content and how the ad option’s capability is being utilized. A good creative will always be vital to drawing the audiences’ attention, no matter how big or prominent your ad is. Based on your experience with past campaigns, what’s your view?

*Source: MediaWeek.com

Your Say

Get consumers to pay real attention to your ads: Is persistence really the key to successful web branding?

VideoEgg and Meebo are introducing persistent ad formats – ads that stay on the screen. Lotame is guaranteeing the amount of time the ad will be placed in front of users, no matter the size, format or placement.

Is timing and persistence really the right way to get consumers to notice ads? Does this really pay off or will it potentially invoke negative reactions? Read on for a rather interesting piece on how these ad networks are justifying their decisions.

*Source: Adweek.com

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The AsiaOne Network - Sales & Marketing Team

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