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Be Seen. Be Heard. Get Noticed.
The Asiaone Network Weekly Highlights
_Dear Reader,   _IN THE SPOTLIGHT

Of late, articles have been focusing on the growth of online video, a platform with huge advertising potential. In Singapore itself, there's also our very own web-access video channel, RazorTV.

In fact, since 2006, countless research studies and reports, ample tips and information have manifested for the benefit of those who want to get the most out of it. With cost-effectiveness, the online video also packs more flexibility for creativity. Most importantly, it is available where everyone is hanging out these days – the Internet.

Do you think it’s poised and ready to take over TV airtime?

Sincerely,
The AsiaOne Network
Marketing Team

 

Study: The Whole World is Watching Online Video
(*Source: Mediapost.com)

Mining the WebNot exactly the world in our context, but in United States alone, a whopping 80% of their online population is now smitten with online video viewing, a trend that will certain impact us in time to come as we know most digital trends tend to erupt and make their way down from the US market to Asia. In fact, the top U.S. video property is Google Sites with 99% of this viewership coming from YouTube which also happens to be one of the most popular video providers in Asia too.

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_LATEST TRENDS AND UPDATES
Going deeper into the Brand Value of Rich Media & Video Ads
Customised Media on the Massive Scale

“In 3 out of 5 brand metrics, rich media with video is a significant improvement over simple Flash, at a 90% confidence level.”

This research study focuses on the impact of rich media and videos, its effectiveness and performance when it comes to addressing different aspects of branding such as awareness, favorability, purchase intent etc. Make the best informed decisions with this detailed report.

*Source: DoubleClick & DynamicLogic

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Your Say

Go beyond the 30-second spot to get more out of online video advertising
Effectiveness of ad size versus placement

Beyond commercial spots, there is certainly more you can do with online videos. Available in the digital space where information flows abound, exciting and refreshing ideas always revs up greater uproar, enthusiasm and response rates. Try using the online video beyond conventional commercial formats like the pre-roll or post-roll ad and it could earn you great bonus points in return.

*Source: Mediapost.com – Online Video Insider

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Your Online Video’s Best Friend: Viral Marketing
Persistent ad formats

Assuming you have turned your great idea into a creative online video, the next thing you should really think about is how to make sure this goes out virally addictive and marketable. Whether branding or tactical, if your immediate audience is thrilled enough to share this with their social circle, you will find the awareness and response levels better than expected, hitting beyond the circle of your intended target audience. Read on for valuable tips!

*Source: AdAge.com

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