The AsiaOne Network Weekly Highlights

FORWARD-A-FRIEND | CONTACT US

Dear Reader,

IN THE SPOTLIGHT

This week, we explore mobile marketing, another increasingly popular ad platform.

In 2008, Singapore’s mobile device penetration hit up to 85% for those aged 7 and above*. The mobile phone is now a huge part of our lives, enabling marketing tools like SMS and Location Based Advertising that combines audience location with profiling for targeted and cost-efficient marketing.

In fact, with The AsiaOne Network, we can liaise with all telcos for LBA, plus we own a SMS marketing database of over 600,000 AsiaOne members ourselves. Contact us for more info!

*IDA Singapore: Annual Survey on Infocomm Usage in Households and by Individuals for 2008

Sincerely,
The AsiaOne Network
Marketing Team

Study from Frost & Sullivan reports tremendous growth in Mobile Marketing as North Asia leads in Mobile Users, Revenues, Innovation (Source: IAB SmartBrief, Frost&Sullivan)

Mobile penetration is leading in North Asia with over 1 billion users expected by the end of 2009. For services revenue, it’s expected to gross an estimated US$183 billion this year, and forecasted to reach US$229.8 billion by end-2014.

This whopping figure is a strong indicator; for marketers who have yet to begin mobile advertising, you should really be figuring out how to start jumping on the bandwagon now.

Your Say

LATEST TRENDS AND UPDATES

M-Commerce and Apps: Is it the next big thing?

In the U.S., Mobile-commerce and Apps have hit a mobile milestone with over a 100 sites and apps now available for consumers.

Whether you are a big or small company, a mobile site is not hard to build or maintain and has great potential – consider this – you are enabling the consumer to access your product info through one of their most attached-to devices these days.

*Source: InternetRetailer.com

Your Say

The power of the little device that fits nicely into our pockets

A device so small but it certainly packs a punch with both simple and complex marketing tools. With basic platforms such as the SMS and the Mobile Banner, to the more complex such as the Mobile Web/WAP sites, or the recent huge hit, Applications; the mobile phone is as capable as a laptop these days.

Now that everything is just a simple click away, we can’t deny that it’s really an easier and surer way to reach consumers.

*Source: Adweek.com

Your Say

Another next big thing in mobile: Is it… Voice?

Texting, applications and mobile web have been winning in popularity because of their flexibility as platforms for creativity - not only as a message medium but also how it enables variety of user interactions.

In comparison, “voice” has been stagnant in terms of its usability, but this marketer happens to think otherwise. Read how he explores and justifies the possibility of “Voice Web” taking over the mobile world, a future where consumers can navigate through mobile web using speech.

*Source: VentureBeat.com

Your Say

CONTACT US

The AsiaOne Network - Sales & Marketing Team

For more information or enquiry, please contact our Sales & Marketing Team for:

Online Advertising - Digital Ad Sales
Interactive Service and Voice & Text Service Provider - Interactive Marketing Services
Advertising on The AsiaOne Network Highlights - Marketing Team

top