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Dear Reader,

IN THE SPOTLIGHT

I came across this article that had an interesting headline - "Enough with 'Why', let's focus on 'How?"

It really started drawing my attention to how fixated marketers have been with "WHY digital marketing?" Strong justification certainly gets that budget approved to start the ball rolling but always comes with pressure to deliver to live up to those expectations for conviction. Which is where "How" has proven itself to be just as, if not, even more essential.

Think about it - if you excel in "How" and live up to these expectations, it's likely to give you an easier time getting that NEXT budget approved.

Sincerely,
The AsiaOne Network
Marketing Team

CanvasOnDemand shows you how to market through Customer Appreciation (Source: OpenForum.com)

Mobile penetration Marketing programs focused on customer appreciation is how CanvasOnDemand has managed to carve out a growth of 40% last year for themselves and in the pipelines is another 30% growth expected for the next year.

An interesting company that takes the photos customers upload and prints them onto canvas, creating artwork out of personal images, read about how they have achieved success with customer-focused strategies.

Your Say

LATEST TRENDS AND UPDATES

Hotel lets guests virtually access amenities via iPod Touch

AdNetworks - How do you pick the one that works?

A newly launched boutique hotel in Las Vegas, Hotel32 created a mobile solution to give all guests the VIP treatment. A virtual concierge was created, and upon guests' check-ins, each guest is offered this concierge in the form of an iPod Touch at no extra charge.

From this iPod Touch, guests can order room service, schedule wake-up calls, make dinner reservations and lots more. All in the name of dedicated customer service to make sure their guests have an unforgettable experience and will return for more.

*Source: MediaPost.com

Your Say

Smuckers gave away 20,000 coupons in one morning. Online!

The Ad Network's Evolution - Now better in quality and performance

A great example of the power of free coupons and word of mouth marketing on the internet, 20,000 online coupons for free four-packs of Smucker's Uncrustables Sandwiches by J.M Smucker Company were snapped up within hours. All participants had to do was go online, register and submit an "after-school organisational tip".

In fact, this promotion was conceptualised based on an initial survey targeted at moms. Through the survey, the feedback helped to zero in on the core objective - how to help busy moms provide their whole family with a wholesome, satisfying and convenient snack.

*Source: MediaPost.com

Your Say

Kiss Off Your Carrier: Sprint wants to launch Viral Videos

Ad Network Apocalypse? No, most are still surviving

In the U.S., mobile users are subjected to restrictive calling circles due to different wireless carriers. Sprint has offered mobile users a new offer through a Any Mobile, Anytime feature that allows their subscribers to call any of the other 250 million cell phone users within the country.

And depending on how irritating consumers find their current cell phone carrier, Sprint is making it a little more fun to say goodbye via www.mobilegoodbye.com. By selecting the carrier they want to ditch, they will be greeted with funny videos, hoping to spark off the viral effect online.

*Source: VentureBeat.com

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The AsiaOne Network - Sales & Marketing Team

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