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The Asiaone Network Weekly Highlights
_Dear Reader,   _IN THE SPOTLIGHT

Despite the economic crisis last year, the impact on the luxury market seemed more cushioned compared to other industries. A recent survey ran by Synovate reported findings that the rich was still willing to splurge online in last year's third quarter, with the Internet-savvy ones spending and owning more luxury products.

In fact, with sites like Plushasia and LifestyleAsia designed to meet the interests and lifestyle needs of the affluent, these are great online spaces for luxury brands to strengthen presence among increasingly Internet-savvy High Net Worth Individuals. Whether tactical or branding, you can reach out to both the rich as well as the aspiring executives working hard to get there. Do contact us for more information today!

Sincerely,
The AsiaOne Network
Marketing Team

 

The Rich Continues to Splurge Online
(Source: BusinessTimes.com)

The Rich Continues to Splurge OnlineRecent findings from Synovate, a research firm, have reported that despite the downturn, the rich are still splurging, especially through the Internet.

Over 20,000 individuals across 12 countries were surveyed and over 74% has expressed willingness to pay extra for quality. Ownership of designer clothes, leather and IT goods have all gone up and in particular, the Internet savvy ones own more luxury products compared to the non-active Internet users, with over 36% having gone for leisure trips in the last year.

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_LATEST TRENDS AND UPDATES
Survey from Unity Marketing: Consumer Spending on Luxury Rises Sharply in 3rd Quarter in the U.S.
Survey from Unity Marketing: Consumer Spending on Luxury Rises Sharply in 3rd Quarter in the U.S.

Expenditure on luxury goods and services have gone up by 29% in the third quarter this year, with the increase mainly driven by affluent consumers with highest income levels starting at USD$250,000 a year.

Notably, spending was strongest in the home, travel and dining segments. Overall, it spells good news for luxury marketers, as the affluent spent more in all but three of 22 product and service categories tracked.

*Source: Bloomberg.com/TargetCast.com

»Press Release

Food for Thought: Should Luxury Brands Build Their Own Social Networks?
Food for Thought: Should Luxury Brands Build Their Own Social Networks?

Usually big on emphasizing uniqueness, the adoption of social media for luxury brands may seem taboo as it goes against their number one principle - exclusivity.

Still, maintaining communication with all levels is a must, you just need to practice different strategies for different audiences. Use social media to maintain general brand presence to the masses, while building private networks and communities to keep in touch with your loyal customers, reserving the exclusivity and privileges for them.

Read on to find out what Burberry has planned for their new and upcoming ArtOfTheTrench.com portal!

*Source: Fashionablymarketing.me
Strategic Thinking for Luxury Brands - Learn about the 'Anti-laws' of Luxury Marketing
Strategic Thinking for Luxury Brands - The 'Anti-laws' of Luxury Marketing

Here's an interesting blog for luxury marketers. Not exclusive to digital marketing, it has some interesting concepts in terms of overall strategic marketing for luxury brands.

Luxury marketing is certainly a niche in itself. Few of my favourites include #12 that declares "Luxury sets the price, price does not set luxury", #10 asks that luxury brands "Communicate to those whom you are not targeting", and finally, #9 claims "The role of advertising is not to sell".

Compared to traditional marketing concepts, it's a totally different ball game. Are you on it?

*Source: BrandStrategyInsider.com
 
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