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Issue #10: January 2009 |
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Dear Reader, |
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RECENT CAMPAIGNS |
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Taiwan Visitors’ Association – TVC Campaign
In a bid to promote Taiwan as a favourite tourism spot, Taiwan Visitors’ Association ran a month-long TVC campaign on AsiaOne, omy as well as The Straits Times online, reaching out to the our PMEB and bilingual audiences. Featuring a very unique and colourful skinning done up to make the video much more outstanding, the size of the video was also larger than the usual TVC ads. When opened up, it occupies up to a quarter of a web page.
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Tan Chong’s 2009 Nissan Murano Campaign
To create awareness and maximize exposure for their newly launched 2009 Nissan Murano, Tan Chong launched a campaign to encourage AsiaOne readers to sign up for test drives to get a feel of maneuvering this all-new sleek and luxurious SUV on the roads. Complete with a video shoot and advertorial write-up featured, the main highlight of this campaign was the usage of an expandable rich media leaderboard that enabled direct access to the video shoot and test drive registration since both components were embedded within. This is an effective and cut-to-the-chase way that is more likely to succeed when requesting for responses; users no longer have to navigate through several web pages to view different components of the campaign.
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APMI Kaplan Campaign
APMI Kaplan wanted to establish itself as a trusted global institution where youths can go to for quality education among the many private institutions in Singapore. To target the youth audience, APMI Kaplan chose to run the ongoing 13-week long campaign in STOMP and omy.sg. Part of this sponsorship branding campaign includes running a wits and logic game challenge on Youthphoria. To drive traffic, editorial coverage was given in Mypaper and banner tiles were ran on various spots in STOMP. The game challenge was also made accessible from Youthphoria’s navigation menu. On omy.sg, APMI Kaplan was given sponsorship mention on Yzone’s own promotional house ads on the homepage and Yzone section, actively directing youths to the article and videos featuring APMI Kaplan students’ views on current issues today.
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SPONSORSHIP OPPORTUNITIES |
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AsiaOne Adventure Race
Revving up the excitement for 2009, AsiaOne will embark on its inaugural adventure race, which will see 10 teams of 4 each, getting behind the wheels for an exciting islandwide chase around Singapore, while completing a number of tasks at various pit stops. At the same time, to create the hype and drive up the awareness level, a photography contest will be held to engage the public to snap and submit pictures of the participants' cars as they race around Singapore. Leverage on this exciting platform to feature your brand name, logos, services or products along the pit stops and marketing materials. Plus, get online video and editorial coverage in AsiaOne, STOMP and RazorTV!
To be a part of this exciting event as a sponsor, contact Sam Ong (96525880) at samong@sph.com.sg for more details. |
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CONTACT US |
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SPH Interactive Business Unit - Sales & Marketing Team
For more information or enquiry, please contact our Sales & Marketing Team for:
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