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Issue #11: February 2009 |
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Dear Reader, |
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Mobile Marketing - Tips on Best Practices
The mobile phone – next to the Internet, is probably the closest "companion" to everyone today. An active advertising interface, it offers a myriad of ways to touch and influence the consumer in powerful, exciting, value-generating ways 24/7, even if they are not using it at that instance.
Complement your Internet advertising with mobile advertising capabilities - its direct, timely, more personalised and targeted way of reaching consumers will steer clear of advertising clutter issues, giving you a more precise control over the execution to reach the right audience, at the right time and place.
Here are some conditions you should keep in mind when incorporating elements of mobile advertising to enhance your campaign for better results.
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Now you can reach out to more than 4 million mobile users in Singapore any time, anywhere.
With SPH's Location Based Advertising - available ISLANDWIDE across SingTel, M1 and StarHub!
As a powerful mobile marketing tool, Location Based Advertising (LBA) is capable of maximising your sales results. By cutting through marketing clutter, this targeted SMS advertising tool reaches out to potential customers within the vicinity of your shop and reduces wastage in your marketing spend.
Recently made available islandwide, we offer advertisers a large base of more than 4 million mobile phone subscribers from M1, StarHub and SingTel. With this extended coverage, LBA will enable you to reach out to more than 80 per cent of the population in Singapore.
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RECENT CAMPAIGNS |
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| Recent trends have increased the popularity of online video advertising. Here are some of our clients who have chosen to run their branding campaigns with Targeted Video Commercials (TVC) on AsiaOne. |
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Bee Cheng Hiang Branding Campaign - Chinese New Year 2009
In Singapore, Chinese New Year is an especially popular season for enjoying New Year goodies. Bee Cheng Hiang, a well-known household brand for BBQ bakkwa and other snacks ran a series of ads that included banner tiles and leaderboards across AsiaOne Network sites such as Soshiok.com, omy.sg and STOMP. Serving as a reminder for readers to shop for New Year delectables in attractive festive packaging as ideal corporate gifts, Bee Cheng Hiang created a celebratory atmosphere in the spirit of giving. In particular, its TVC featured a specially-customised frame surrounding the TVC (called ‘skinning’), trade-marking the theme of New Year ambience and festivity.
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CHIVAS Regal Branding Campaign - Live with Chivalry
In celebration of its noble heritage and to encourage everyone to lead a life of chivalry, Chivas Regal ran ads across AsiaOne, The Business Times to drive awareness for its latest “Live with Chivalry” global branding campaign. Included in the one-month long campaign is a TVC with unique customised skinning, ran with the element of viral marketing to spread the word about one of the finest premium Scotch Whiskys to our PMEB audience.
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AsiaOne-Canon Sponsorship Campaign - Your Shot, Your Calendar
The goal was to create AsiaOne’s first-ever calendar and to make this memorable, the AsiaOne audience was engaged to be part of the creation process. The collaboration with Canon marked a one-month long contest that gathered avid photographers to submit their best holiday captures, as well as created a timely opportunity to showcase Canon’s finest cameras to this group of potential customers on the microsite. Prizes were given away to both winning photographers of the 12 selected shots as well as their voters. But perhaps the best deal of all was the mileage that Canon received as the AsiaOne Calendar created with the 12 winning photo shots carried Canon’s branding in it. With many of our AsiaOne’s readers’ making it their desktop wallpaper all year round, it served as a good branding tool for Canon.
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SPONSORSHIP OPPORTUNITIES |
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Singapore Blog Awards 2009 - Calling for partners!
The 2nd Singapore Blog Awards 2009, organised by our leading lifestyle and entertainment bilingual web portal, omy.sg, seeks to give recognition to outstanding bloggers in Singapore. In 2008, Omy.sg registered more than a quarter million page views on its microsite, with more than 1000 entries submitted and over 70,000 votes were cast. With the overwhelming responses gathered last year, this year’s Blog Awards promises to be more fun and exciting. We are looking for partners who would like to get in touch with web-savvy Singaporeans, both bloggers and readers aged from 15 to 40 years old. With a series of activities spanning over 4 months including pre and post-publicity events and advertising, you can be sure to receive ample exposure across both our online and print media such as The StraitsTimes, RazorTV, Lianhe Zaobao, mypaper etc.
Interested partners/sponsors, please contact Alvin Lim at limlh@sph.com.sg or 6319-2490 to find out more!
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CONTACT US |
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SPH Interactive Business Unit - Sales & Marketing Team
For more information or enquiry, please contact our Sales & Marketing Team for:
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