As a powerful mobile marketing tool, Location Based Advertising (LBA) is capable of maximising your sales results. By cutting through marketing clutter, this targeted SMS advertising tool reaches out to potential customers within the vicinity of your shop and reduces wastage in your marketing spend.

Recently made available islandwide, we offer advertisers a large base of more than 4 million mobile phone subscribers from M1, StarHub and SingTel. With this extended coverage, LBA will enable you to reach out to more than 80 per cent of the population in Singapore.

LBA's capabilities include customising the broadcast timing of your marketing messages and targeting your potential consumers based on profile and location. Not only does it stimulate higher response rates with increased immediacy and accuracy, there is also an increased retention rate of the promotional messages. This all adds up to greater cost-efficiency for your marketing spend.

By using cell location technology, it reaches out to customers within designated LBA zones of your choice, sending specific SMS marketing messages and promotional offers to customers within your shop vicinity. Expect an increase in the probability of positive responses as you give customers the immediacy to enjoy on-the-spot offers and enhance their shopping experience with a personalized and refreshing touch.

In fact, there's a lot you can gain from integrating this platform with your other media channels to launch an all-rounded campaign to cover as much possible touch points with your potential consumers.

With this enhanced and personalized shopping experience delivered to your customers, great deals offered to them while they are near the shop will become opportunities they won't want to miss.

For more information on Location Based Advertising and other Interactive Marketing Services, contact Cheryl Chee at 9845 2265 or email cherylc@sph.com.sg.

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