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Issue #12: March 2009 |
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Dear Reader, |
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RECENT CAMPAIGNS |
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Tourism Queensland – ‘The Best Job in the World’ Campaign
While things seemed all gloomy amidst the economy downtown, Tourism Queensland launched an epic campaign in January 2009 that swept the world by storm. Themed “The Best Job in the World”, Tourism Queensland wanted to recruit the best possible candidate as an “island caretaker” for the Great Barrier Reefs. AsiaOne was honoured to be tasked with beefing up the publicity to Singapore and Malaysia.
Ms. Mui Khim expressed delight in working with us, “Because of the wide network sites and strong content integration of AsiaOne, we believe online marketing through them enabled us to reach out to our audience in the most efficient and economical way.”
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Cycle & Carriage – ‘Kia Cerato Forte’ Campaign
Using the element of mystery and curiosity to pique our avid AsiaOne Motoring readers, Cycle & Carriage ran a series of teaser ads and videos leading readers to GuessWhatCar.sg that only focused on features and aspects of the car but the real model, Kia Cerato Forte was kept under wraps till a critical launch date. Through various SPH websites, there was a great amount of interest and conversation generated through forum threads on STOMP and omy, as well as running well-placed ads on AsiaOne Homepage and Motoring with the news rotator performing exceptionally well. Further perked with editorial features on OMY and AsiaOne, it helped C&C set the pace for an impactful launch that finally unveiled the new Kia Cerator Forte on GuessWhatCar.sg.
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OTHER SERVICES |
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Newslink Photo Gallery: Singapore’s Comprehensive Photo Archives
Now you can find and purchase quality images of Singapore’s significant news or events through Newslink Photo Gallery, an extended image archives service launched under Newslink, Singapore’s largest news archive. As a photo search service that lets you easily pull out pictures that has been featured in The Straits Times since 2004, just type in your keyword and find relevant images easily accessible at your fingertips.
Different rates will apply depending on the purpose and size of your image purchase. For more details, contact Sebastian Chow at chowkcs@sph.com.sg.
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Newspost: News Articles That Enhance Your Corporate Standing
In these downtimes, you can give your company a boost in corporate image with SPH news reports of features on your company. Widely regarded as the definitive source for incisive business analyses and accurate industry reviews, we can help strengthen your communication efforts like no other with a relevant article.
For more information on getting rights to reproduce these articles on your website or any other media, contact contact Sebastian Chow at chowkcs@sph.com.sg. |
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CONTACT US |
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SPH Interactive Business Unit - Sales & Marketing Team
For more information or enquiry, please contact our Sales & Marketing Team for:
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