Many recent online reports have pointed out strong rising trends in video viewing online. As audiences are increasingly investing more time into watching videos and television through the Internet, it is no longer sufficient to rely on traditional television airtime to reach out to your potential target audiences.

For HSBC, they were seeking to create awareness and support to encourage the public to vote for their commercial in the running for a Viewers' Choice 2008 award. Not wanting to lose out on reaching Singapore's increasing number of Netizens, they chose to spread the word through SPH's high traffic online portals. Despite being a television commercial, riding on AsiaOne, omy, StraitsTimes.com, BusinessTimes.com websites through the SPH TVC platform helped HSBC to go beyond the traditional television medium to extend its reach and engage various profiles of our online audiences to vote and at the same time, stand a chance to win exciting prizes in return.