Tourism Queensland – ‘The Best Job in the World’ Campaign

While things seemed all gloomy amidst the economy downtown, Tourism Queensland launched an epic campaign in January 2009 that swept the world by storm. Themed “The Best Job in the World”, Tourism Queensland wanted to recruit the best possible candidate as an “island caretaker” for the Great Barrier Reefs. AsiaOne was honoured to be tasked with beefing up the publicity to Singapore and Malaysia.

With the usage of a series of online banners running on AsiaOne and STOMP and e-Newsletter broadcasts to our AsiaOne members, the online coverage combined with editorial publicity through content integration on AsiaOne, The Straits Times, omy.sg, and Mypaper and RazorTV created massive exposure for Tourism Queensland, indirectly generating a great amount of excitement for The Great Barrier Reef, promoting it as a fantastic and unique tourism destination.

In particular, transitional ads and leaderboards running on AsiaOne and STOMP achieved peak performance, helping to contribute to the overwhelming traffic at the island caretaker application site, which is now garnering close to 5 million views.

Ms. Mui Khim expressed delight in working with us, “Because of the wide network sites and strong content integration of AsiaOne, we believe online marketing through them enabled us to reach out to our audience in the most efficient and economical way.”