Nielsen findings reveal increasing usage of video viewing across Television, Internet and Mobile platforms in United States
Video viewing across television, Internet and mobile devices has been on the continual increase and is seeing new heights according to the latest A2/M2 “Three Screen Report”. More in-depth findings also show that while television appears to be the main vehicle for viewing video, online and other mobile platforms are becoming increasingly imperative platforms as well.
Other findings include: |
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“Best screen available” is the priority factor to consider when considering the platform for consumption. |
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Other heavy-weighing factors include quality of screen experience, convenience, availability of the video and the ability to watch. |
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Video viewing through the Internet is the highest among the young adults and mobile video is highest among their teenagers. |
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Work days from Monday to Friday also tend to be the prime time for Internet videos - with 65% of the viewers streaming content between 9 am to 5 pm. |
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Mobile video viewing is on the constant growth, owing to the increasing availability of increased mobile content and mobile web as alternative viewing option. |
| Sources: | |
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Nielsen’s A2/M2 Three Screen Report |
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