The Pitch is a contest that challenges advertising agencies to pull out all stops and come out with their strategic and creative best. The task is to put together an outstanding and compelling BRAND campaign for Paragon, a prominent shopping centre located in the heart of Singapore's prime shopping precinct, Orchard Road. Paragon is the choice destination for up-market shoppers in search of top-notch luxury products and quality services.
The concept must include a cross-media strategy that best demonstrates the effective integration of SPH media platforms. Contestants are to demonstrate how they are able to maximize effectively as many SPH IS ON buttons as possible - ON-PRINT, ON-LINE, ON-AIR,
ON-MOBILE, ON-SCREEN and ON-GROUND.