Prizes
 
First Prize
- Golden Cleaver Award
- $250,000 of media credits from SPH
- $20,000 Cash
- Managing one of Paragon's brand campaigns
 
First Runner- up
- $150,000 of media credits from SPH
- $10,000 Cash
 
2nd Runner- up
- $100,000 of media credits from SPH
- $5,000 Cash
 
The value of media credits from SPH is broken down as follows:
 
  • On Print (50% - 40% in Newspapers and 10% in Magazines)
  • Online/Mobile (20%)
  • On Screen/On Ground (15%)
  • On Air (15%)
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