Digital Media of the Year 2012

AsiaOne, The Straits Times and
The Business Times Online win tops in
Digital Media of the Year 2012

It’s the time of the year where advertisers and agency professionals do a stock take of what works for them and what not.

This year, 3 websites from The AsiaOne Network are voted as winners in the News and Business & Finance categories respectively in the Digital Media of the Year award.

The winning websites are AsiaOne (2nd in position) and The Straits Times (3rd in position) in the News category. The Business Times online emerged as the number one website in the Business & Finance category.

A total of 354 respondents, including advertisers from different industries and agencies, participated in the Digital Media Ranking Survey conducted by Marketing Magazine. The respondents included decision makers in the likes of the CEOs, managing directors, general managers, marketers and account servicing professionals.

Willy Tan, SPH's Head of Marketing for the Interactive Business Unit said: "We are glad that The AsiaOne Network websites continue to be in the top of mind awareness for many key decision makers. We will continue to strive to engage the trade as well as online users to upkeep the good results achieved.

With AsiaOne, The Straits Times and The Business Times running the lead in the news and business & finance categories, advertisers will be happy to know they are reaching out to the right group of online citizens suited to their brand and target audience.”

Mr Adrian Tay, Editor of AsiaOne, added: “The team is very pleased that we have won this recognition. The site has come a long way since its early days, and to stay relevant in today's competitive landscape is no easy task. This win serves to affirm our relevance and effectiveness in satisfying our clients goals in today's world.”

The AsiaOne Network, comprising an arsenal of over 25 websites, offers an effective way to reach your desired target audience. Aside from providing news, lifestyle and business content, The AsiaOne Network offers online advertising and interactive marketing opportunities such as advertising, mobile advertising, electronic direct mailer, viral marketing gateway and sponsorships.
With over 330 million page views from 18 million unique visitors, The AsiaOne Network is primed to give advertisers the maximum exposure for their marketing messages.

There are a total of 17 categories in this year’s Digital Media of the Year rankings with the following list of websites from Singapore Press Holdings that gained stellar results in the survey:

The winning websites of SPH are:

Men – Men’s Health (1st)
Women – Her World Plus (1st)
Property – ST Property (3rd)
Car – Torque (3rd)
Tech – HardwareZone (1st)
Men – Men’s Health (1st)
News – AsiaOne (2nd), The Straits Times (3rd)

Business and Finance – The Business Times (1st)

(Source: Marketing Magazine)